Gold has been one of mankind's most revered substances since the beginning of time.The legends and myths surrounding Gold are legendary and for many ancient civilizations, only the most powerful were permitted to bathe in Gold's stunning rays. The pharaohs wore multiple Gold necklaces and Gold bracelets. In India, royal families would layer on Gold earrings, Gold pendants and Gold bangles and in Europe, Gold rings set with diamonds and precious gems were the aristocrats' accessories of choice.

Gold is a “Noble Metal” meaning it has very special and enduring properties. Hence, it has been long sought after through the ages and used as adornment in jewelry, coinage, and the arts.

Gold does not rust, tarnish, or corrode, and with basic care “glows” for years to come.

Since Gold is malleable, ductile and has tenacity, it can be shaped, formed and molded into almost any design that will hold its definition. Gold is also Hypoallergenic!

“Pure Gold” or “Fine Gold” is known as 24k Gold, which indicates that it is entirely Gold 24 parts out of 24.

However, most jewelry is made from either 18K Gold, 14K Gold or 10K Gold. While yellow Gold is still probably the most popular color of Gold, by mixing Gold with other alloys, jewelers can create stunning Golden shades. White Gold, pink Gold, rose Gold, orange Gold and even green Gold are just some of the many colors of Gold.

Pure Gold is mixed with other metals, or Alloyed for added for strength, hardness, and to produce a variety of colors. The percentage of Gold to the total weight of Gold plus Alloy is Gold’s Karatage.

The use of the work “solid Gold” always refers to an item of Gold that is solidly of golf or of a Gold alloy throughout.

In the USA, Karat with a "K" refers to the quality of the Gold, and Carat with a "C" refers to the weight of a diamond or gemstone.

• 18K (75% Pure Gold) - Considered to be the most 'pure' for the production of jewelry, the perception of higher value is real. It is in fact softer than 14K and 10K since 18K is comprised three-quarters or 18/24. 
• 14K (58% Pure Gold) - Overall it is considered the threshold, the standard for karat Gold in the US. 14K or 14/24.
• 10K (41% Pure Gold) - Truly Gold: with generally higher strength but lower intrinsic value. 10K or 10/24.